SMO and SMM have been 2 interesting topics for discussion in the DIGITAL WORLD. While both of these are the 2 necessary pillars of what we call as the DIGITAL MARKETING WORLD, people still have lots of confusion about their meaning, purpose, and impacts. Therefore, let’s find out the meaning and the point of difference between the 2 terms.
As a cutting-edge industry, internet marketing has experienced continuous evolution and is still unstoppable. With so much of changes and improvements, there are many ways to promote a business, brand, or product among millions of consumers within a short time frame.
As a cutting-edge industry, INTERNET MARKETING has experienced a continuous evolution and is still unstoppable. With so many changes and improvements, there are many ways to promote a business, brand or product among millions of consumers in a short period of time.
Among the various media, SMO and SMM are the 2 shocking marketing sources that are based on many tools and strategies, which differ greatly to one another.
While these 2 terms seem so identical to each other, their true meaning and purpose contradict each other to a large extent.
Social Media Optimization
SMO (SOCIAL MEDIA OPTIMIZATION) refers to the process of rationalization or optimization of a website so that it can be displayed online in several social network channels. This process can include anything that takes place “ON – PAGE“, such as refining the interface and ease of use of the site to make it more attractive to visitors in an effort to help them share it through various social media sites.
Types of social networks include social networking sites such as FACEBOOK, TWITTER, YOUTUBE, and BLOGGING SITES, and social news sites and bookmarks. In general, the optimization of social networks refers to making a website and its content viable and optimized for sharing on social networks and networking sites.
In short, SMO is about attracting your audience with an “OPTIMIZED” website and encouraging them to spread their content without any effort on their part.
Social Media Marketing
SMM, on the other hand, is the next step for SMO. Once you optimize your website, it’s time to share it and post it online on various social media channels so that people know your brand, your products and services and show interest in them. It plays a more active role in referring to the creation and exchange of content and other messages through the social web through viral marketing. These may include advertisement, blog, image, and video that describe your services and products.
For example, creating compelling content that is bookmarked, spreading a viral video by putting it on YouTube and other social media websites falls under SMM.
SMM is about activities that are done off-site, for instance, participating in online communities to have direct interaction with your customers forms an active part of SMM. It is about activities that take place off-site.
For example – participating in online communities so that direct interaction with their customers is an active part of SMM.
The clear difference between the 2 is – SMO refers to changes in the page of your website, while SMM refers to activities that take place outside your website (in some other channels). In summary, visitors to your website can use SMOs as a way to encourage SMMs activities.
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